Strategic Support: Analysis and insights for changing business environments
Companies need to periodically adjust how they allocate finite resources to maintain their advantage.
Determining the right strategy in a changing ecosystem is challenging. Fulcrum develops critical insight and analysis that allow our clients to formulate their strategy based on a detailed understanding of business and market conditions. Strategies derived from our analysis fuel growth and create sustainable advantage.
Fulcrum develops a proprietary fact base collected directly from the market to understand current market directions and future trends. We identify market segments with opportunities for expansion, cross-sell, or entry. Ultimately, we uncover strategic opportunities, identify sources of differentiation, and help business leaders articulate their most competitive value proposition.
Your partner for identifying and pursuing strategic opportunities.
Market Share Enhancement
In our experience, there is always low hanging fruit to do more for your existing customers. As your advisor, we help you understand the most effective value proposition for each market segment. Whether there is a perception gap, bifurcated procurement decision structures, or other sources of drag, we help identify and pursue opportunities to grow organically within your current market. A deep understanding of individual customer needs is a necessary condition for maximizing the potential of each relationship. The time and resources of business and sales leaders are finite and often consumed by servicing the largest (and loudest) customers. It is typical for our work to identify accounts that are ripe for growth. The insights gained from our work promote improved customer acquisition, retention, share of wallet capture, and cross-selling / up-selling.
Market Size Expansion
Strategic planning is not complete without realistic consideration of growth opportunities outside of current market segments. We help business leaders prioritize inorganic growth opportunities by evaluating strategic alignment from a market and competitive standpoint. We help synthesize a fulsome set of variables that impact success, including the size of adjacent markets, growth dynamics, strength of incumbents, and fit with the existing customer base and operations. In doing so, we are also well placed to highlight potential acquisition targets in the landscape.
Approach
Fulcrum is a flexible efficient solution for everything from ongoing customer satisfaction monitoring to a detailed value creation roadmap with expansion priorities. Leveraging deep industry expertise and our toolkit of primary and secondary research methods, Fulcrum delivers actionable, strategic insight in a matter of weeks. The opportunities we identify translate into immediate ROI.
